Search results for "Customer perception"

showing 3 items of 3 documents

A bibliometric review of takaful literature

2020

Abstract Takaful (Islamic Insurance) achieved only recently a significant volume of academic research, despite its importance in addressing the insurance needs of Islamic societies and economies. We provide a thorough analysis of existing contributions on Takaful through a meta-literature methodology encompassing both a bibliometric (quantitative) and content (qualitative) analysis. By reviewing 69 articles, we aim at providing a rigorous background for the Islamic finance industry, its societies and economies, academic research and policymakers. We identify and review three leading research streams on Takaful: its overview, growth paths and models; governance mechanisms; products/services …

Islamic financeEconomics and EconometricsCustomer perceptionAccountingIslamic financeSettore SECS-P/11 - ECONOMIA DEGLI INTERMEDIARI FINANZIARI0502 economics and businessIslamic insurance050207 economicsTakaful; Meta-literature review; Bibliometric citation analysis; Content analysis; Islamic finance; Islamic insurance050208 financebusiness.industryTakafulCorporate governance05 social sciencesIslamMeta-literature reviewBibliometric citation analysisContent analysisContent analysiPosition (finance)Research questionsBusinessBibliometric citation analysis; Content analysis; Islamic finance; Islamic insurance; Meta-literature review; TakafulBibliometric citation analysiFinanceContent analysis
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The impact of value co-creation on hotel brand equity and customer satisfaction

2019

Abstract Value co-creation with customers has emerged as a relevant topic at both academic and managerial level. Considering the positive outcomes derived from value co-creation, firms should learn how to properly manage this process which requires active customer involvement and this paper demonstrates that the level of customer participation (CP) depends to a large extent on their perception of how the hotel favours the process of value co-creation (CcV). Our model also proves the customer perception of the hotel's process of value co-creation has a positive impact on the hotel's brand equity (BE) whereas customer participation positively affects the customer's perceived value (PV). Addit…

Strategy and ManagementBusiness administrationmedia_common.quotation_subject05 social sciencesCustomer perceptionTransportationDevelopmentTourism Leisure and Hospitality ManagementPerception0502 economics and businessValue (economics)Co-creation050211 marketingCustomer satisfactionBusinessBrand equityCustomer participation050212 sport leisure & tourismTourismmedia_commonTourism Management
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Customer Perception Driven Product Evolution - Facilitation of Structured Feedback Collection

2016

Competitive environment not only requires effective advertising strategies from the product producers and service providers, but also to do comprehensive and sufficient analysis of their customers to understand their needs and expectations. Successfully involving customers into a product/service co-creation process, companies more likely increase their future revenue. Customer feedback analysis is widely applied in marketing and product development. Among other challenges (e.g. customer engagement, feedback collection, etc.) automation of customer feedback analysis becomes very demanding task and requires advance intelligent tools to understand customers’ product perception and preferences.…

ta113structured feedback collectionKnowledge managementComputer sciencebusiness.industry05 social sciencessemantic customer feedbackCustomer perception02 engineering and technologycustomer analytics020204 information systems0502 economics and businesssemantic personalization0202 electrical engineering electronic engineering information engineeringFacilitation050211 marketingProduct (category theory)businesstriple generation supportproduct customizationProceedings of the 12th International Conference on Web Information Systems and Technologies
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